Barbra Ella Yoon

Spearheaded SEO and SEM strategies, achieving a 300-400% increase in Google's organic keyword growth.

Managed quarterly marketing strategy and execution for alternative asset campaigns (precious metals, digital currency, real estate, energy, oil, and gas) across social media and email, driving targeted engagement.

Optimized monthly digital media campaigns, social media management, and user-generated content (UGC) initiatives, significantly enhancing engagement and conversion rates.

Helped the team to generate over 35,000 qualified leads within 15 months by innovating digital acquisition strategies and optimizing email platforms, paid advertising, organic search, and social engagement.

Helped the team with coordinating marketing efforts to raise an average monthly revenue increase of $1.25M by strategically aligning digital marketing initiatives with sales objectives.

Monitored and analyzed digital campaign performance using GA4, CRM, and analytics dashboards, providing actionable insights for optimization decisions.

Managed and optimized paid advertising campaigns, overseeing budget allocation, execution, and performance reporting to ensure financial targets were met.

Directed daily social media content creation, planning, and posting, leveraging Sprout Social, HubSpot, and Google Analytics to track engagement and report results.

Reported on competitive research and analysis on competition.

Performed website, blog, and article keyword optimization, competition research, and prepped blogs for publishing.

Performed blog articles management, planning, writing, editing, and rewriting.

Company partner prospecting.

Performed video production assisting during podcast filming and performed note-taking for content purposes.

Took several certifications, such as digital marketing, copywriting, and social media.

Performed ad keywords research, executed ad strategy, reported on, monitored, and analyzed data, budget, and spending.

Performed research and reported on technical SEO, monitored local SEO, reported on website data, and analyzed the results. Suggested technical solutions and executed them with the Supervisor.

Developed strategic marketing plans for an international and domestic asset-based 3PL corporation, significantly enhancing brand awareness and market penetration.

Produced high-impact marketing materials, including flyers, brochures, sales presentations, and videos using Adobe Creative Suite, which significantly improved sales team effectiveness.

Led marketing campaigns that leveraged Marubeni Corporation's 160-year history and 38-year freight industry establishment, building credibility and attracting clients through an extensive global network.

Created compelling promotional content for the Visibility System for TMS, successfully increasing client engagement and product adoption.

Secured strategic speaking engagements and partnerships, elevating brand visibility and expanding market reach.

Amplified brand presence across Southern California, significantly expanding market influence and engagement.

Implemented comprehensive digital marketing strategies, consistently driving significant website traffic and customer engagement.

Aligned all marketing efforts with the CEO's strategic vision, ensuring cohesive and impactful campaigns that met business objectives.

Provided strategic insights derived from competitive analysis, optimizing market positioning and driving business growth.

Delivered actionable insights through rigorous data analysis and reporting, informing strategic decision-making.

Enhanced marketing campaign effectiveness by developing and deploying compelling marketing assets.

Cultivated strong partnerships, driving cross-functional collaboration and achieving mutual growth objectives.

Coordinated international project management initiatives, ensuring timely and successful deliverables.

Streamlined operational workflows, significantly improving communication and coordination efficiency.

Implemented targeted revenue-generating marketing strategies, consistently driving business growth and market expansion.

Boosted affiliate network performance, directly increasing sales and commission revenue.

Accurately interpreted complex clinical data, facilitating informed decision-making and robust research conclusions.

Maintained meticulous documentation, ensuring stringent regulatory compliance and delivering comprehensive study reports.

Upheld Good Clinical Practice (GCP) standards, ensuring ethical research conduct and regulatory adherence for reliable study outcomes.

Ensured HIPAA-compliant data entry for over 100 cancer trials, safeguarding patient confidentiality and maintaining research integrity.

Orchestrated and optimized research studies, enhancing subject recruitment and retention for efficient and high-quality study outcomes.